Maersk has announced this week its intention to move towards a unified brand through the integration of different units such as Hamburg Süd and Sealand, among others.
Specifically, the Danish shipping group plans to analyze each case and each geographical area in depth, in order to eliminate logistical problems for its customers and promote connectivity from a single brand image, while maintaining all contracts and existing agreements.
The Danish company estimates, as it has communicated to its clients, that each integration follow its own schedule, with an eye to ensuring that the changes involve the minimum possible interruptions and in order to ensure the role of the company as a global logistics integrator.
Maers defends this process as a key step in moving towards its goal of becoming an integrator covering end-to-end supply chains, with a single unified brand.
Likewise, this step towards the integration of units of the Danish group takes place a few days after the end of the 2M Alliance that the company had in order with MSC was agreed.